Breaking Down Apple’s Special Event (9/12/17) – Part 5

5. iPhone

During his keynote, Tim Cook declared that the iPhone X “will set the path for technology for the next decade”. He’s embellishing.

While both the iPhone 8 and iPhone X have features that will be critical to the technology of the next decade – wireless charging, augmented reality applications and facial recognition/tracking – they aren’t the first.

He should have reserved that line for use if Apple ever releases augmented reality glasses –  which I hope they would call “iGlasses”.

All things considered, I would give the Apple Special Event on 9/12/17 a grade of “B”; good, but not what I would have expected of the world’s most valuable company.

 

Breaking Down Apple’s Special Event (9/12/17) – Part 3 & 4

I will be releasing my “Breakdown of Apple’s Special Event (9/12/17)” as a series of articles. Part 5 will cover iPhone. Enjoy!

3. WATCH

WATCH Series 3 has cellular! I have historically been an WATCH hater but not anymore; I knew that the vision for the product was to have cellular capability so I refused to buy hardware that didn’t support it.

So how did Apple enable cellular on WATCH? According to Chief Operating Officer, Jeff Williams, cellular was enabled by two space efficient innovations: embedded SIM (eSIM) and display-integrated antennas. These innovations allowed the casing of WATCH to remain unchanged from Series 2, except for a minimal depth increase of 0.25 mm.

WATCH Series 3 is a game-changer. I believe that the improved hardware will push WATCH into the early majority phase of its lifecycle. Increased demand will attract developers to create even more attractive apps, leading to an aggregation cycle that will be near impossible for any smartwatch, or watch for that matter, to compete with.

product-adoption-and-life-c

4. tv

tv can now support 4K and HDR. 4K is an image resolution; it defines the level of detail displayed in an image. HDR (High Dynamic Range) is a colour resolution, it defines the level of detail displayed in the colours within an image. For example, both sides of the image below feature the same image resolution but the left side has dramatically better colour resolution.

Screen Shot 2017-09-24 at 10.14.12 AM

The tv 4K alone will not allow you to watch 4K HDR content; you still need a 4K HDR display – typically priced upward of $1000. Even then, the only 4K HDR content you will get for free are Apple’s aerial screensavers and your own photos and videos – as long as they were shot on devices with 4K HDR resolution. Additional content will require subscriptions or iTunes purchases and a home internet package that will support the increased data of 4K HDR content.

Breaking Down Apple’s Special Event (9/12/17) – Part 1 & 2

I will be releasing my “Breakdown of Apple’s Special Event (9/12/17)” as a series of articles. Part 3 will cover the WATCH. Enjoy!

Over 10 years have passed since Steve Jobs first unveiled the iPhone on January 9, 2007. He was one of the great characters, and that was one of the great product launches, of all-time. Apple will never be the same without him.

That said, Apple is still Apple. To quote Jobs himself:

There’s lots of ways to be as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there….So we need to be true to who we are, and remember what’s really important to us. That’s what’s going to keep Apple, Apple; if we keep us, us.

Last Tuesday, Apple kept being Apple; they made wonderful things and put them out there. Here’s a breakdown of what was announced:

1. Apple Park

The event was the opening of the Steve Jobs Theatre, the first building to be unveiled at the new Apple Park. Many have been quick to criticize Apple for spending approximately $5 billion on the new campus, but I am not one of them. Apple has been the source of a lot of good in the world – both directly, through their products and services, and indirectly, through what they have enabled artists and developers to create.  They deserve a beautiful and inspiring place to work that reinforces everything that makes Apple, Apple.

2. Retail

Apple’s Senior Vice President of Retail, Angela Ahrendts, emphasized that Apple’s flagship stores will increasingly become more like “town squares” – featuring public outdoor spaces in addition to indoor forums. Apple will not officially rebrand its “Stores” as “Town Squares” (What would they call Apple Town Square?). Truthfully, most Apple Stores will remain relatively unchanged from the first, which revolutionized tech retail in 2001.