A Theory of Human Motivation

In 1943, Abraham Maslow published “A Theory of Human Motivation”, in which he proposed a hierarchy of basic human needs.


The Physiological Needs – Air, Water, Food

The Safety Needs – Order, Stability, Protection

The Love Needs – Belongingness, Affection, Sexuality

The Esteem Needs – Freedom, Self-Assurance, Significance

The Need for Self-Actualization – Purpose, Potential

By arranging these needs in a hierarchy, Maslow posits that the most fundamental need will consume our consciousness until such a time that it is satisfied. Then, and only then, will the higher needs emerge in series. Thus men are destined to want perpetually because there is no limit to the satisfaction of some needs.